What Brandscast is and why I am building it

Brandscast is a focused tool for creating private audio for internal communication. It gives your colleagues another way to hear from you, with short episodes they can listen to when it fits their day.

I do not want to replace the channels you use today. My goal is to bring a human voice to strategy updates, leadership messages, culture stories and training. Sometimes hearing someone explain the thinking behind a decision adds something the written update alone cannot convey.

Brandscast stays focused on purpose. You can create internal audio, share it with the right people and see how they listen. Each Member gets a personal private feed for the Tracks you share with them. You do not need a public show or a production studio to give your team something worth listening to.

When I design features, I try to remember how full a normal workday already feels. Attention is limited. That is why Brandscast is designed to be light, simple and respectful with everyone's time.

Who I am

I am Pol Rodríguez, an entrepreneur who has spent most of his adult life building projects on the internet. Over more than sixteen years I have launched different products and collaborations, always with the same curiosity about how people use digital tools and content to work and create.

I live close to Barcelona, a city that has given me a lot in terms of community, inspiration and access to the world of technology and creators. During these years I have tried many things, but two areas keep pulling me back: SaaS businesses and audio.

On the SaaS side, I have learned how hard and how rewarding it is to build something that people pay for every month. I have spent a lot of time thinking about onboarding, value, churn and the small details that make a product feel reliable and honest.

On the audio side, I have been on both sides of the microphone. I have hosted shows, produced content and worked with other creators. Audio has been a constant in my life for many years and it has shaped how I think about communication, voice and storytelling.

Brandscast is a direct result of this mix. It combines everything I have learned from SaaS with everything I love about audio.

Why I decided to create Brandscast

The idea for Brandscast came from something I kept seeing in different companies. Everyone says internal communication is important, but the main tools and formats have not changed that much. Long emails, crowded chats and long meetings are still the default.

At the same time, audio is already familiar to many people during commutes and walks. I wondered why it was so easy to hear from a favourite podcast host, yet so unusual to hear from the people we work with in the same way.

One day I asked myself a simple question. What if we used this same habit inside companies? Not for marketing or external communication, but for the way teams talk to each other. What if leadership updates, strategy changes or onboarding content arrived as short, private audio episodes alongside the written update?

Once I saw that possibility, I could not unsee it. From there I started to design Brandscast around private audio for teams: a simple way to record, choose who receives each series and publish to the podcast apps people already use. Something an internal communication or HR team could make part of its week.

From public audio to private audio for teams

After years working with public audio, I realised that many of the same strengths of audio could help inside a company. I wanted to take that experience and apply it to internal communication.

From big feature lists to a focused product

I have built and used products that try to do too many things. With Brandscast I made a deliberate choice to stay focused. I prefer a small, sharp product over a big, vague one.

The values behind how I work

Tools are not neutral. They reflect the beliefs and habits of the person who creates them. Brandscast follows a few simple values that guide how I make decisions and how I prioritise what to build next.

Clarity over noise

I think good internal communication should make things easier to understand. With Brandscast I try to encourage short, direct messages instead of more noise in an already loud environment.

Respect for attention

I know how full a workday can be. I do not want Brandscast to compete for attention in an aggressive way. I prefer a tool that fits naturally into the way people already live and work.

Simple by design

I enjoy products that feel simple and honest. In Brandscast I try to remove extra steps, hidden settings and unnecessary friction so you can focus on what you want to say.

Who I am building Brandscast for

Brandscast is for teams that care about internal communication and want a format that feels more human and more flexible. If you have remote or hybrid teams, different offices or people who rarely sit behind a desk, audio can make a big difference.

If you work in HR, internal comms, people and culture or leadership, my goal is to give you a channel that makes your work easier, not heavier. You do not need to become a professional host. You just need a quiet room, a simple microphone and something clear to say.

Brandscast is also a good fit if you, like me, appreciate simple SaaS products. If you prefer a tool that solves one problem well instead of a big all in one suite, I think you will feel at home here.

The story behind Brandscast and who I am