Cookie policy

Analytics

When you allow analytics, brandscast.com loads Google Analytics using measurement ID G-7G5RLF81SG. We use these statistics to understand aggregate website use and campaign progression. A consented page view can include the landing-page URL and its campaign parameters.

Brandscast does not put names, email addresses, company names or free-text audit answers into its custom Google Analytics events. Historical events from the retired communication audit may include the controlled campaign source and the numerical evidence score. The audit no longer collects new events.

On the text-to-audio page, optional analytics records when the public audio example is played and which trial button is clicked. These events contain only a fixed example name or button placement, not document contents or personal feed links.

When you arrive from a recognised search engine and allow analytics, Brandscast temporarily keeps the organic search category and public landing path in this browser tab. For a controlled paid-search campaign, it instead keeps the fixed campaign and ad-group labels. For a controlled Brandscast LinkedIn campaign, it keeps the fixed source, medium, campaign and content labels. If you choose to start a trial, those four fixed campaign fields can be passed to signup. They are stored in a separate account-linked product measurement record only if you also opt in at signup; that record is not sent to Google Analytics. We do not retain the search query, full referrer URL, post contents or unrelated values from the landing page query string.