15-minute diagnostic

Communication Coverage Audit

Map who an important message is meant to reach, which channels each group can realistically access and what your dashboards can prove today.

This audit is optional. You can start a Brandscast trial without completing it or booking a call.

OutcomeOne coverage hypothesis

Plus a small pilot recommendation, or a clear reason not to add a channel yet.

Brandscast
Communication Coverage Audit

One workforce group, one recurring message, seven questions.

The audit

Start with one group and one message

Use what you know today. Choose Unknown whenever the evidence is missing rather than filling the gap with an assumption.

0 of 7 questions answered0 of 7
01Intended audience

Is the intended workforce for important messages explicitly defined by segment?

02Realistic access

Can this group realistically access at least one asynchronous channel during or around the working day?

03Access prerequisites

Do you know which devices, logins, apps, inboxes or shift overlaps are required to use the current channels?

04Segment-level evidence

Can communication performance be measured for this workforce group rather than only as a channel-wide aggregate?

05Manager dependency

Are groups that depend mainly on managers identified and supported by another reliable source of truth?

06Accessible equivalent

Does every critical message retain an accessible written or visual equivalent?

07Testable use case

Is there one safe, recurring message and one defined audience suitable for a small test?

How to read the result

This is a diagnostic, not an industry benchmark

The score organises a discovery conversation. It does not prove that a workforce group is uninformed, that an existing channel is failing or that audio will improve an outcome.

A useful audit separates what the organisation knows, what it infers and what a pilot would still need to validate.

Research foundation

Start with the measurement gap

The audit is the practical companion to The State of Internal Communication 2026. Read the report for the source data, methodology and claims Brandscast deliberately excludes.

Read the report