What is a private RSS feed?
A private RSS feed is a unique subscription URL that gives an invited listener access to audio that is not listed in a public podcast directory. In Brandscast, each Member's feed contains only the Tracks assigned to that person.
The listener adds the feed to a compatible podcast app once. New episodes can then appear alongside their existing listening without requiring access to the Brandscast dashboard.
Unlike a public feed, personal feed access can be revoked for future requests when someone leaves or changes role. Feed links still work like passwords and should not be forwarded, while files already downloaded to a device may remain there.
How private RSS distribution works in Brandscast
When you add a member to your Brandscast audio, the platform generates a unique RSS feed URL for that person. Their feed brings together the Tracks you assign to them, so they only need to subscribe once.
What makes these feeds different from public RSS
A standard public audio RSS feed can be shared with anyone. Anyone with the link can subscribe and listen. Private RSS feeds in Brandscast are personal and can be turned off individually. Each Member gets one feed containing the Tracks assigned to them.
A guided setup in compatible apps
Each invited member adds a personal feed to Apple Podcasts, Pocket Casts, Overcast, AntennaPod or Podcast Addict through the subscription page. Spotify does not support this private RSS workflow. Apps refresh feeds on their own schedule.
Security and access controls around each feed
RSS distribution in Brandscast is designed with security from the start. Each Member receives a personal feed instead of one company-wide feed URL, and administrators retain member-level access control.
Remove access when someone leaves
When an employee leaves or changes roles, you remove them from Brandscast and future requests through their personal RSS feed are rejected. Episodes already downloaded to their device may remain and need to be covered by your device and offboarding policies.
No public directory listing
Brandscast does not submit private feeds to public podcast directories. You invite your audience directly and choose which Tracks appear in each Member's feed.
Company updates in a familiar app
Internal communication can fit into the way your team already listens. For colleagues new to podcasts, the subscription page walks them through adding their feed to a compatible app.
Distribution is only one layer of communication coverage. Use the free workforce communication coverage report to examine who has a practical path to each company update and where another format may help.
Take updates beyond the screen
Catch up on a leadership update during a walk or listen to a colleague's story on the commute. Audio gives your team another way to stay informed without looking at a screen.
Apps can refresh new episodes automatically
Once a member has added a personal feed, compatible apps can refresh new episodes without a Brandscast web login. Refresh timing and notification behaviour depend on the app and device.
How to set up RSS distribution with Brandscast
Create your private audio
Upload audio you recorded yourself or generate an episode from text with optional AI. Review the result and configure the audience before publishing.
Add your employees
Invite listeners by email. Each member gets a unique RSS key and subscription link generated automatically.
Members add their feed to a compatible app
Each member copies their personal RSS link and adds it to Apple Podcasts, Pocket Casts, Overcast, AntennaPod or Podcast Addict through the guided subscription page.
Publish and let the app refresh the feed
Compatible apps can fetch newly published episodes after a member subscribes. Refresh timing, downloads and notifications depend on the app, device and user settings.
Frequently asked questions about private RSS distribution
Can employees share their RSS feed with someone outside the company
Feed links work like passwords: anyone with the link may be able to listen, so do not forward them. If a link is shared, an administrator can turn it off or replace it with a new one.
What happens to the feed when I remove a member
Their feed can no longer fetch audio or new episodes. Removing access does not erase files already downloaded to their device.
Which podcast apps are compatible
Brandscast supports apps that accept a custom authenticated RSS feed, including PulsarCast, Apple Podcasts, Pocket Casts, Overcast, AntennaPod and Podcast Addict. Spotify does not support this private RSS workflow.
Do employees need a Brandscast account to listen via RSS
Members listen in a compatible podcast app, not the Brandscast dashboard. You invite them from Brandscast, and they receive a personal subscription link for their private RSS feed.
Start distributing your internal audio via private RSS
Bring your next company update to the podcast apps your team already uses.
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