Brandscast research / 2026

The State of Internal Communication 2026

A fresh look at who your communication reaches.

What's working? Who feels left out? And where could audio help? Explore the research and bring new ideas to your next internal communication plan.

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Cover of The State of Internal Communication 2026 by Brandscast
The full report, ready to read and pass on.

Three findings worth a closer look

  1. 66.2% recorded unique open rate

    Internal email remains a valuable channel. PoliteMail's 2026 benchmark reports a 66.2% recorded unique open rate across the internal emails it measured.

    PoliteMail 2026
  2. 45% felt uninformed about the reasons for change

    45% of surveyed non-desk employees said they were not really, or not at all, informed about why their company makes changes.

    Staffbase/YouGov 2025
  3. 9% were very satisfied

    Only 9% of surveyed non-desk employees were very satisfied with internal communication.

    Staffbase/YouGov 2025

Keep the channels that work. Ask who is missing.

Email, meetings and your intranet all have a role. The report explores where audio could add something different: a way to catch up without sitting down to read.

Inside: key findings, questions to discuss with your team and a practical framework for spotting communication gaps.

Try turning your next update into audio

Useful to your team? Pass it on.

Forward the PDF to a colleague or share this page with your network. When citing the report, credit Brandscast and link to this page.

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About the research

This report brings together published research, compiled by Brandscast, a private audio tool for internal communication. No original survey was conducted by Brandscast. The PDF includes the complete bibliography and methodological limitations.

Sources

Questions or corrections: hello@brandscast.com.

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